CLEVER
My Big Idea
In the past 50 years, the average lifespan of a business model has dropped from 15 years to less than five. At the same time, the average length of time a company stays on the Fortune 500 has shortened from 60 years to just 18.
This means organizations must now continuously update their strategic decisions. And, they have to do so at a time when the rules of strategy are also being rewritten.
Digital technologies like artificial intelligence, blockchain, augmented and virtual reality interfaces, and robotic agents are rapidly transforming the way we live and work. As these technologies become a reality, they disrupt established markets and make tried and tested business models obsolete.
Organizations and their decision makers must consider new, dynamic and constantly evolving forces when making strategic decisions.
So, what are the new, dominant forces that determine strategic success during this new industrial revolution and beyond?
The answer is C.L.E.V.E.R.
Collaborative Intelligence - the organizations that best cope with uncertainty, intelligently coordinate a broad range of skills, by tapping into scattered crowds and by aligning humans and robots, to create outputs that are otherwise impossible.
Learning Systems - the organizations that exploit the abundance of data embrace learning systems based on Artificial Intelligence to make decisions that become continuously faster and more accurate.
Exponential Technologies - the organizations that tame the speed of change leverage digital technologies to embark on paths of growth that are not simply fast, but accelerating at an exponential rate.
Value Facilitation - the organizations that best dealt with complexity facilitate exchanges among users and capture a portion of the value created from each exchange.
Ethical Championship - the organizations that best overcome ambiguity pursue a deeper purpose, sustain an ethical culture, serve the unmet needs of large populations and become champions of value creation beyond their financial statements.
